For small and startup businesses, one of the concerning issues that they are usually facing is protecting their brand. As small businesses like startups are generally new to the market, competition can be very intense and sometimes the identity of these startups are at stake. Protection is a very important thing for these startups in order to sail through the fierce competition that they’re in. Startups should know their priorities in building their brand as they are in the introduction stage of the life cycle of their business. They should recognize beforehand the concerning issues that they may face in order to protect their brand.
Theft could be a major concern for every business no matter how big or small, as losing property almost always results in a loss or profit. However, for startups like online businesses, the greatest concern is not the theft of physical goods, but that of intellectual property (IP). This is specifically true for small- and medium-sized business owners, who depend on their logos, trademarks, designs, and other property of the intellect to make a living.
If you have a startup business, here at EZ Legal, we believe that one of the best ways to protect your brand is to register a trademark for its name, logo, designs, slogans, and any words associated with your brand. Obtaining a registered trademark for your brand’s IP will allow you to use the registered trademark symbol “®” in conjunction with these assets. We also recommend that you buy the domain name and perform some SEO so that you rank for your trademark.
Products are tangible ideas and are very significant properties of any companies. A business’s competitive advantage is built around its ideas, and if these ideas are not properly protected, they can be stolen–resulting in huge financial losses for the business in the worst case scenario.
At EZ Legal Aid, we believe that the well-known business maxim “the client always comes first” applies to our firm. Our team of lawyers will always put first the concerns of our clients such as brand protection. All decisions and efforts we make is always focused on what is in the best long-term interests of our clients around the world.
